Africa's Trusted Marketplace

White Africa is the continent's premier classified marketplace, built to connect buyers and sellers across Africa in a safe, simple, and transparent way. Whether you're looking to sell a car in Lagos, find a new apartment in Nairobi, or buy electronics in Accra — White Africa brings the marketplace to your fingertips.

Our Story

White Africa was born from a simple observation: Africa's digital economy is growing faster than the infrastructure supporting it. While millions of Africans buy and sell every day, too many transactions still happen through informal channels — word of mouth, WhatsApp groups, or unreliable platforms.

We set out to build something different. A marketplace that understands the African context — our languages, our payment methods, our logistics challenges, and our incredible entrepreneurial spirit.

Powered by Eyooly, White Africa represents the first step toward a fully integrated African e-commerce ecosystem. We believe that by starting with classifieds, we can learn, adapt, and eventually build the full-scale marketplace that Africa deserves.

What We Believe

1. Trust is Everything

Every transaction on White Africa is built on trust. We verify our sellers, protect buyer information, and provide tools that help you make informed decisions. Our community reporting system and dedicated support team work around the clock to keep the marketplace safe.

2. Local First, Africa Wide

We understand that a marketplace in Lagos works differently from one in Nairobi or Cape Town. That's why White Africa is built with local context in mind — from currency and language support to location-based search and local delivery options.

3. Entrepreneurship Should Be Easy

Selling online shouldn't require a computer science degree. Our platform is designed so that anyone — from a university student selling a used laptop to a small business owner expanding their reach — can list, sell, and grow with ease.

4. Technology for Everyone

Not everyone has high-speed internet or the latest smartphone. White Africa is optimized to work on low-bandwidth connections and older devices, because we believe technology should serve everyone, not just the privileged few.

How White Africa Works

For Buyers

Search — Browse thousands of listings across categories, or use our smart search with location filters.
Connect — Contact sellers directly via in-app chat, WhatsApp, phone, or email.
Buy Safely — Meet in public places, verify the item before paying, and use our safety tips to protect yourself.

For Sellers

Snap — Take photos of your item with your phone.
Post — Create a listing in under 2 minutes with our guided form.
Sell — Receive messages from interested buyers, negotiate, and close the deal.
Get Paid — Receive payment via mobile money, bank transfer, or cash on delivery.

Our Categories

White Africa covers every major category of goods and services:

Vehicles — Cars, motorcycles, trucks, spare parts
Property — Apartments, houses, land, commercial spaces
Electronics — Phones, laptops, TVs, audio equipment, accessories
Fashion — Clothing, shoes, bags, jewelry, watches
Home & Garden — Furniture, appliances, decor, kitchenware
Jobs & Services — Job postings, freelance services, professional offerings
Agriculture — Farm equipment, produce, livestock, inputs
Kids & Toys — Baby items, toys, educational materials
Sports & Hobbies — Equipment, gear, collectibles
Business & Industrial — Machinery, tools, office equipment

The Eyooly Vision

White Africa is powered by Eyooly — a technology company building the infrastructure for Africa's digital economy. While White Africa focuses on classifieds today, our long-term vision is much bigger:

Integrated Payments — Seamless checkout with mobile money, cards, and bank transfers
Logistics Network — Reliable delivery across borders and cities
Seller Tools — Inventory management, analytics, and marketing tools
B2B Marketplace — Wholesale connections for businesses across Africa
Cross-Border Trade — Buy from Nigeria, sell to Kenya, ship to Ghana — all in one platform

By joining White Africa today, you're not just using a marketplace — you're helping build the future of African commerce.

Join the Community

White Africa is more than a platform — it's a community of millions of Africans buying, selling, and connecting every day.

Follow us on Facebook, Twitter/X, Instagram, and LinkedIn
Read our blog for selling tips, market insights, and success stories
Contact our support team 24/7 for help with any issue
Become a verified seller to build trust and grow your business

Contact Us

Email: support@white.africa
Phone: +234 800 WHITE AF
Address: Eyooly HQ, Lagos, Nigeria
Live Chat: Available on the website 24/7