Last Updated: January 1, 2026
Effective Date: January 1, 2026

1. Introduction

White Africa ("we," "us," or "our"), operated by Eyooly Technologies Limited, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website, mobile applications, and services (collectively, the "Platform").

By using the Platform, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use the Platform.

2. Information We Collect

2.1 Information You Provide Directly

Account Information:

Name, email address, phone number
Password (encrypted)
Profile photo and bio
Location (country, state, city)

Listing Information:

Item descriptions, photos, and pricing
Location information for listings
Contact preferences (call, WhatsApp, email, chat)

Transaction Information:

Payment details (processed by third-party providers; we do not store full card numbers)
Billing address
Transaction history

Communication:

Messages sent through our chat system
Customer support inquiries
Feedback and reviews

2.2 Information Collected Automatically

Device Information:

IP address
Device type, operating system, and browser type
Mobile network information
Device identifiers

Usage Information:

Pages visited and time spent on the Platform
Search queries and filters used
Listings viewed and interacted with
Click patterns and navigation paths

Location Information:

Geolocation data (with your consent)
IP-based location estimates

Cookies and Similar Technologies:
We use cookies, web beacons, and similar technologies to enhance your experience, analyze usage, and deliver personalized content.

2.3 Information from Third Parties

We may receive information about you from:

Social media platforms (if you choose to connect your accounts)
Payment processors (transaction confirmation)
Verification services (identity verification)
Advertising partners (for targeted advertising, with consent)

3. How We Use Your Information

We use your information for the following purposes:

3.1 Platform Operations

To create and manage your account
To display listings and facilitate transactions
To enable communication between Buyers and Sellers
To process payments and subscriptions
To provide customer support

3.2 Safety and Security

To verify user identities and prevent fraud
To detect and prevent illegal activity
To enforce our Terms of Service
To protect the rights and safety of our Users

3.3 Improvement and Personalization

To analyze usage patterns and improve the Platform
To personalize your experience and recommendations
To develop new features and services
To conduct research and analytics

3.4 Communication

To send service-related notifications (account verification, listing alerts, messages)
To send marketing communications (with your consent, which you can withdraw at any time)
To respond to your inquiries and feedback
To send surveys and request feedback

3.5 Legal Compliance

To comply with applicable laws and regulations
To respond to legal requests and prevent harm
To enforce our agreements and protect our rights

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

4.1 With Other Users

When you post a listing, certain information (username, location, contact preferences) is visible to other Users. When you contact a Seller or Buyer, your name and message content are shared.

4.2 Service Providers

We may share information with third-party service providers who perform services on our behalf, such as:

Payment processing (Paystack, Flutterwave)
Cloud hosting and data storage
Analytics and user insights
Email and SMS delivery
Customer support tools

4.3 Legal Requirements

We may disclose information if required by law, court order, or government request, or to protect our rights, property, or safety, or the rights, property, or safety of others.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction. We will notify you of any such change.

4.5 With Your Consent

We may share information with third parties when you explicitly consent to such sharing.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

Encryption of data in transit (SSL/TLS) and at rest
Regular security audits and vulnerability assessments
Access controls and authentication mechanisms
Employee training on data protection practices

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

Account information: Retained until you delete your account or request deletion.
Listing information: Retained for 90 days after a listing is removed, then anonymized or deleted.
Transaction records: Retained for 7 years for tax and legal compliance.
Communication logs: Retained for 1 year, then deleted.
Usage data: Retained in aggregated, anonymized form indefinitely.

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

7.1 Access and Portability

You have the right to request a copy of the personal information we hold about you in a structured, machine-readable format.

7.2 Correction

You have the right to request correction of inaccurate or incomplete personal information.

7.3 Deletion

You have the right to request deletion of your personal information, subject to certain legal exceptions.

7.4 Restriction and Objection

You have the right to request restriction of processing or to object to processing of your personal information.

7.5 Withdraw Consent

Where we rely on your consent for processing, you have the right to withdraw consent at any time.

7.6 Marketing Opt-Out

You can opt out of receiving marketing communications by clicking the "unsubscribe" link in our emails or adjusting your notification preferences in your account settings.

7.7 Exercising Your Rights

To exercise any of these rights, please contact us at privacy@white.africa.

8. International Data Transfers

White Africa operates in multiple African countries. Your information may be transferred to and processed in countries outside your country of residence. We ensure that such transfers comply with applicable data protection laws and that adequate safeguards are in place.

9. Children's Privacy

The Platform is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you believe we have collected information from a child under 18, please contact us immediately.

10. Cookies and Tracking Technologies

10.1 Types of Cookies We Use

Essential cookies: Necessary for the Platform to function.
Functional cookies: Remember your preferences and settings.
Analytics cookies: Help us understand how Users interact with the Platform.
Advertising cookies: Used to deliver relevant advertisements.

10.2 Managing Cookies

You can manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Platform.

11. Third-Party Links and Services

The Platform may contain links to third-party websites and services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on the Platform and, where appropriate, by email. Your continued use of the Platform after such changes constitutes acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Data Protection Officer
Email: privacy@white.africa
Address: Eyooly Technologies Limited, Lagos, Nigeria
Response Time: We aim to respond within 30 days.

14. Regulatory Compliance

White Africa complies with applicable data protection laws, including:

Nigeria Data Protection Regulation (NDPR) 2019
General Data Protection Regulation (GDPR) for EU Users
Kenya Data Protection Act 2019
South Africa Protection of Personal Information Act (POPIA)

Thank you for trusting White Africa with your personal information. We are committed to protecting your privacy and providing a secure platform for African commerce.